Home » You May Also Like: Taste in an Age of Endless Choice by Tom Vanderbilt
You May Also Like: Taste in an Age of Endless Choice Tom Vanderbilt

You May Also Like: Taste in an Age of Endless Choice

Tom Vanderbilt

Published
ISBN : 9780307402646
ebook
368 pages
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 About the Book 

From the best-selling author of Traffic, a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us.Everyone knows his or her favorite color, the foods we most enjoy, and which seasonMoreFrom the best-selling author of Traffic, a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us.Everyone knows his or her favorite color, the foods we most enjoy, and which season of House of Cards deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide whats good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing, and neuroscience to answer these complex and fascinating questions. From the tangled underpinnings of our food choices, to the dynamics of the pop charts and our playlists, to our nonstop procession of thumbs and likes and stars, to our insecurity before unfamiliar works of art, the book explores how we form our preferences--and how they shape us. It explains how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how the success of companies such as Netflix, Spotify, and Yelp depends on the complicated task of predicting what we will enjoy. Like Traffic, this book takes us on a fascinating and consistently surprising intellectual journey that helps us better understand how we perceive and appreciate the world around us.